Pay Per Click Management

In the world of Paid Search Marketing, we at Strobe have the knowledge and expertise to help you succeed. Our staff have helped some of Australia's largest companies including Dell, ANZ, Virgin Blue, Optus, Avis, GE Money, Tourism Queensland, Officeworks, Virgin Mobile, and Accor Hotels.

Our solution will place zero demands on your time and lets you get back to running your business. We take care of everything, from campaign setup, daily management to reporting.

Google Adwords

Pay per click (PPC) services such as Google Adwords are the quickest way to get results from your website. With Google Adwords, you only pay for customers who have clicked on your ad. Every click, from every keyword, from each creative to every landing page is tracked and the commercial value for each is clearly seen in our dashboard reporting interface.

Our Objective is to maximise the return on your investment, increase the number of sales against a given click budget, thus working towards a reduced cost per sale.

Our Methodology

We work very closely with our clients to ensure we get the best results. Our transparent approach will educate you about the benefits of search marketing, allowing you to make informed decisions that lead to greater online success in the future.

We go through a proven process to achieve outstanding PPC results. Regardless of the size or style of your website we take the following steps:

  • Campaign Planning– the first step is for us to get a detailed insight into your business and what your objectives are. Gathering this information enables us to create the perfect strategy for your business and allows us to agree the key performance metrics we will monitor and track throughout the campaign.
  • Keyword Research and Traffic Projections – now we understand your business the next stage is to understand your target audience. Detailed customer profiling and keyword research will determine the competitiveness of your industry and identify the most popular industry keywords and phrases.
  • Campaign Creation – we will then create the campaign using our advanced knowledge of PPC systems. We will group related phrases into individual advert groups, this way we can run highly targeted adverts for each group and direct traffic to the most applicable landing pages on your website.
  • Ad Writing – an often overlooked but fundamental part of a successful PPC campaign.  We have vast experience writing advert text that gets people’s attention and in return results. We will work with you to create a number of adverts and agree the content prior to the campaign going live.
  • Landing Page Creation – the page a person lands on from an advert is vital. We advise on changes to your landing pages in order to maximise conversion rates and can build custom pages to increase performance where applicable.
  • Conversion Tracking – monitoring this will help us refine your campaign and provide a better understanding of your customers thus improving campaign performance.
  • Optimisation and Split Testing –ongoing analysis of your campaign statistics allows us to fully understand performance. Our optimisation changes are lead by our analysis and enable us to make effective changes that make a real difference.  We will discuss our findings with you each month and will provide recommendations on how to improve performance. Typically this involves deleting underperforming keywords, trailing new keywords and landing pages, allocating budget in line with performance and testing different adverts against each other to constantly improve results.

Pricing

Our standard pricing structure is 10% of media spend. This rewards us based on performance because you're in complete control of your spend levels on a monthly basis. You only spend more when the campaign is performing well, so we are motiviated to give your campaign our best attention.

Contact Us

If you want to know more about pay per click advertising click here or contact us on 0417 117 430, alternatively fill in the contact us form and we'll get back to you shortly.

 

Strobe Difference

Strobe helps businesses dramatically increase profits and sales volumes, by making best use of the customer recruitment potential of search engines.

Isn't it about time you worked with a company that cares about results, not just how much you spend?

Just contact us by email or phone on 0417 117 430 and we will get back to you shortly

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