Why SEO?

85% of all web traffic comes via search engines such as google, yahoo and msn. Being listed on these sites is critical to the success of your online business. Search Engine Optimisation (SEO) is a powerful tool that will increase the organic rankings and increase your websites' overall visibility.

The number one goal of a search engine is to organise information to make it universally accessible and useful. Google, yahoo and msn go to great lengths to provide their users with relevant, useful results. Our methods and technology work together to stay ahead of the industry and meet the requirements of the various search engines.

If you’re serious about online marketing then search engine optimisation (SEO) should be at the top of your list. SEO is the process of modifying a sites content and structure so that it ranks highly in the organic results of a search engine.

Search Engine Optimisation

We work very closely with our clients to ensure we get the best results. Our transparent approach will educate you about the benefits of search marketing, allowing you to make informed decisions that lead to greater online success in the future.

We go through a proven process to achieve outstanding natural search results. Regardless of the size or style of your website we take the following steps: 

  • Campaign Planning – It is vital that we get under the skin of your business; understanding your strengths, your competitors and overall business goals. Through a campaign planning session we will garner as much of this information as possible and then create a bespoke strategy to perfectly suit your requirements.
  • Website Review – The next step is to understand your website. We produce a 25 point report regarding your sites structure and how this impacts its current performance in search engines.
  • Keyword Research – Detailed customer profiling and keyword research will discover which words and phrases your target audience are searching for when looking for your products and services. This means that we will usually have a clear picture of the most suitable phrases to target and the likely impact of traffic increases once first page rankings are achieved.
  • Content Optimisation – Armed with our keyword research we then begin to optimise key content pages within your website. We will optimise in such a way to ensure the most relevant pages of the site rank for the associated term. The majority of our content optimisation targets Google AU due to the fact that Google currently dominates around 85% of the Australian search market.
  • Management Reporting – Reporting and analysis is vital to each campaign, without the right statistics we are flying in the dark. We typically work with Google Analytics and produce monthly reports tailored to your specific needs. Our reports include traffic analysis, monthly ranking improvements for target phrases, traffic to conversion/sales ratios, competitor analysis and anything else we deem important to report and analyse each month. We aim to meet with each of our clients each month to discuss the management reports, draw conclusions from the statistics and draw up an action plan for the forthcoming month.
Contact Us

If you want to know more about search engine optimisation click here or contact us on 0417 117 430, alternatively fill in the contact us form and we'll get back to you shortly.

 

Strobe Difference

Strobe helps businesses dramatically increase profits and sales volumes, by making best use of the customer recruitment potential of search engines.

Isn't it about time you worked with a company that cares about results, not just how much you spend?

Just contact us by email or phone on 0417 117 430 and we will get back to you shortly

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